These are two press releases from Apple. One is from 2009 and one is from 2013. The one from 2009 is compelling and frankly a bit magical. The one from 2013 doesn’t even understand what it is really selling.
Language is an essential part of Apple’s magic. Yes, the products are wonderful (by and large) but it is language that channels boldness. Keep the magic Apple.
“Apple introduces the 128 GB iPad with Retina Display: Offering twice the storage capacity it’s the iPad for fulfilling your creativity”
