Great stuff from Karina. Really dig this whole execution by House Beautiful.
Story time… Ready?
I was on my way down the subway stairs when I got a Tweet on my phone from @House_Beautiful. I’ve been following the home design magazine’s tweets all week after reading about their blue chair giveaway. House Beautiful has been dropping off all sorts of blue chairs in locations all around New York City. First to sit in the chair takes it home for free. I had a slight hope that maybe they’d drop one off near Bryant Park or Grand Central and I could run over from work. But I was mostly following because—being an advertising geek—I thought it was a really fun campaign.
So. Back to this morning. The tweet said that they were dropping off a chair at Columbus Circle at 9am. I clicked the flickr link to see that it was in fact the most gorgeous blue chair out of all of them (in my opinion). And I decided that I could be 30 minutes late to work to go check it out. Planners are supposed to experience things first-hand, right?
So off to Columbus Circle I went. House Beautiful was running late because of traffic (thank god I was getting their Tweets sent to me via text). I waited, and seemed to be the only person waiting for a while until another girl started started eyeing me. This was some serious stink eye. I was worried, yes, but I was determined to get that chair. Every truck that would drive around the circle made me flinch. When a van finally pulled over and I saw a glimpse of blue leather through the trunk window, I ran toward the street and was sitting in the chair before they even had it fully on the ground.
And now I’m the proud owner of a gorgeous Arhaus Furniture’s “Giles” Ocean Blue Chair that I NEVER could’ve afforded on my own. And it will look absolutely perfect in my apartment once I find a place to fit it!
What a fun NYC experience.Thank you House Beautiful!
