"It’s the mindset that matters: worming inside a system and moving pieces around to make it do what you want it to. This mindset, which isn’t a hallmark of entrenched media, is why the future will be determined by upstarts who don’t realize — and perhaps don’t care — that they’re reinventing an industry."
—
Mac Slocum
Nice shout out to @alecbrownstein. Totally agreed about hacking advertising - it’s also the reason that you need smart marketers more than ever because smart ideas are the only things with scale. Media doesn’t have scale, impressions aren’t scale. Great ideas have scale - the problem is that the half-life of great ideas is getting shorter and shorter.